Or for those massive companies, like Adobe , that have a ton of smaller brands under their umbrella. In this newsletter example from 99U , you can see the Adobe logo in the header instantly. You may not know 99U very well, but mostly everyone has heard of Adobe. Also, it might remind people where they signed up for this newsletter. A header can be the thing that makes or prevents someone from reading the rest of your email newsletter.
In this example from The Octopus , the header will stand out immediately in a crowded inbox. Additionally, this example uses the name of the newsletter to direct the design choices, further cementing their unique brand font and style. Check out our email header templates for more ideas. With a company as large as Airbnb , they have no shortage of creative talent.
They also have an abundance of amazing places that you can stay around the world. In this example, one of those places that you can stay at is featured in the newsletter header. And best of all, you can book it with one click, directly from the email.
They could have just as easily used the photo and then buried the link in the newsletter somewhere. But they made the header serve two purposes instead. You can easily copy their idea—for example, if you feature a blog post in your newsletter have the header link to that! I was first drawn to this email newsletter template from Homepolish because of the clean lines and minimalistic theme. Only after I visited their website did I see the true greatness of this example.
The email newsletter and homepage feel so similar that people will never mistake who the email came from. Overall, it was one of the better uses of consistent branding that I saw in all of the examples.
Your email newsletter header will likely be the first thing people see when they open your email. Create a header that reflects the theme of your newsletter, using icons to illustrate ideas and fonts that reflect the theme and mood.
For example, the pixelated font in this email newsletter template reflects the video game theme of the content. You can combat this stat by using a creative infographic as inspiration, which is already great for summarizing information. In this newsletter example from Code Camp , they use an infographic newsletter to succinctly present a bundle of interesting stats to their stakeholders.
For instance, take look at this enticing newsletter format from J. The massive ice cream cone pulls your eye down to their call to action with its arrow-like shape. Combining an ice cream cone with some snappy copy makes a simple email more engaging. Your eyes know exactly where to look or click. Sometimes mistakes happen when sending out newsletters. So that was fun! But right after I noticed my error I tried to fix it. Just like Fab did in the newsletter example above, where they make for sending a random cat image to their subscribers.
They owned their mistake and offered a discount to make up for it. Not every newsletter needs to be a novel. Getting an email like this is bound to stand out in an inbox, based on the simplicity alone.
Additionally, this is a newsletter that can be easily read on any screen or device. We have all gotten emails with our name and key details, like our birthday or hometown, included in the copy. Those details make the emails feel a little more personal and real. But in this infographic newsletter example from Spotify , they take it to the next level. As you can see, this email was created for each of their millions of listeners based on their listening data.
Each section was crafted just for them and gives them info that they care about. Return to Table of Contents. G2 has a great roundup of the best email marketing software with real customer reviews. In Venngage, you can adjust the page size within our online editor. In the example below, the width is set to pixels.
Ideally, you should use a newsletter tool that provides an automated testing tool for different email clients. If you would like to learn more about the best time to send an email, read this data-driven study! Then go check out our collection of email newsletter templates.
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The email newsletter is still an incredibly powerful marketing tool. Use Venngage with your favorite email software or app Venngage now works with Mailchimp, Outlook and other email apps. Business newsletters Companies are having to scramble to adapt to the rapidly changing business environment.
Business update newsletter design example Update your staff, investors, customers or clients on the state of your company with this easy-to-read newsletter template. Crisis communications all-company announcement newsletter template Maybe you need to address a crisis situation within your company. Remote working guide newsletter Keep your employees up to date with your remote work expectations or any other company news, guidelines and updates. Internal back to work announcement email newsletter As countries reopen their economies during the age of COVID, companies are scrambling to put together return to work plans.
Professional company outreach email newsletter format This email newsletter is a great example of what a company newsletter should focus on: your unique expertise and deep experience. Simple monthly company email newsletter template Design is critical to newsletters. Bad design hurts even the best email content. Branded visual email newsletter idea Hopefully you already have your brand colors , brand fonts or logo that your subscribers know belong to your company.
Return to Table of Contents 2. Real estate newsletters Real estate agents may find that purely promotional emails with listings work. Realtor newsletter template This email newsletter design uses a variety of icons and illustrations to make the real estate organization stand out from the crowd.
Return to Table of Contents 3. Wellness and health newsletters Health and wellness programs and retail have largely gone online. Here are some easy tips to keep your wellness and health newsletter engaging: Include practical tips like easy snack recipes or workouts Include educational tips like interesting statistics or infographics. These infographic ideas should help. Add trivia questions and prizes for winners Add photos from your social media accounts, with links to these accounts Promote programs and new incentives Contest email newsletter template Color overlays are a simple way to create a strong email newsletter or upgrade your boring one.
Cosmetics brand email newsletter template Put your products front and center with this easy-to-edit sales newsletter. Monthly newsletter templates Need to send a monthly update for your company, retail operation or small business? Monthly branded music newsletter template An important part of making your brand recognizable is to use cohesive branding in all of your messaging. Return to Table of Contents 5.
Home store reopening email newsletter This beautiful store reopening newsletter is clean, stylish and effective. Dark cityscape promo email newsletter template Use this newsletter template to run a survey and bring in new customers and sales. Mystery flash sale email newsletter template This newsletter design does something exceptionally well. Handwritten font sales email example Handwritten fonts are a big design trend. Bold font product launch sales newsletter idea To say that Cotton Bureau used a bold font on this newsletter may be putting it lightly.
Return to Table of Contents 6. Sign up newsletter examples Before sending out an email newsletter to new subscribers, I would recommend sending a customized welcome email. Modern welcome event email newsletter template This graphic welcome email is short and sweet. Introduction sales email example This sales email newsletter from Fossil may be one of my favorite examples in this article. Return to Table of Contents 7. Nonprofit newsletter templates Nonprofit marketing can be tough, especially with limited resources.
Nonprofit fundraiser event email newsletter template This simple fundraiser email template can be quickly edited to give an update on your nonprofit as a whole, on a cause, on an upcoming event etc. Nonprofit infographic email newsletter template This example, from Charity Water , is a great example of a nonprofit newsletter.
While you can also print your own newsletters by yourself, multi-page documents that have proofing, folding, binding, and alignment issues are much harder to resolve yourself compared to single page printing.
Another issue with multi-page documents is that it can be a challenge to create professional-looking folds and bindings yourself. Most businesses may own their own printers, but few would own the machines that create the divots for perfectly aligned professional folding or the binders that staple or stitch different sheets together. When looking for newsletter printing services, make sure to find one that actually manually proofs and inspects your document.
They make great use of animated GIFs in their emails. I also love the clever copy on their call-to-action buttons:. In addition to classic CTA buttons, they engage their audience at the bottom of every newsletter with a "You tell us! In an effort to cater to their melting pot of subscribers, Community.
While an executive may only have time to skim the short stuff, a marketer might be looking for a more in-depth read to spark some inspiration for their next campaign. Organizing a newsletter in this way helps ensure that you're serving the distinct needs of your audience without it being too confusing. Vox Sentences is a nightly email meant to quickly get its readers up to speed on the best stories from the day. The content ranges from the day's top news to fun stories from all over the web.
They do a great job balancing their own content with external sources, and the stories they choose are always really high quality. You can read Vox's entire newsletter from start to finish and get a great sense of the stories they're covering -- but you can also click through to any of the linked stories to get a more in-depth approach. Fizzle's newsletter is aimed at entrepreneurs who want weekly tips on building a business sent directly to their inbox and all in the email itself.
Although they have a business blog and a podcast, what makes Fizzle's newsletter unique is that the email content is independent from those other content assets. In other words, it's written entirely for their subscribers. The copywriting style makes the newsletter unique and appealing, too: It's casual, honest, and written like the author is writing to a friend.
The writing gives off the vibe of real, down-to-earth business advice -- without the fluffy stuff. At the same time, it's written with clear headers and sub-headers to break it up, and the important stuff is bolded, making for easy skimming. If you want to stay up on what's happening in the world and have some delightful writing delivered to your inbox first thing in the morning, look no further than TheSkimm. It's a daily roundup of what's happened in the news in short, punchy paragraphs.
The best part? You don't have to click out of the email to read the news if you don't want to -- although they do link to their sources if you want to read further. For your own email marketing, TheSkimm is the place to go if you're looking for writing inspiration or for emails without much visual content. Medium is a blog-publishing platform that has been continuously building momentum since its launch in Publishing on the site has really picked up in the past few years, and nowadays, there are a ton of people publishing posts on the site every day.
Of course, that means there's a lot of content for the average person to filter through. To help bring great content to the surface, Medium uses email newsletters. And after I open this newsletter every day, I end up going to visit several Medium posts without fail.
Mission accomplished for Medium, right? Here's why: The newsletter feels pretty minimal. Because of the way that Medium uses colors and section dividers, they're able to give you a ton of content in one email without it feeling overwhelming. Plus, they offer both a daily and a weekly version of the digest, allowing users to opt in for the email frequency they feel most comfortable with.
BrainPickings is one of the most interesting newsletters out there. In fact, the folks who write it call it an "interestingness digest. At its core, it explores what it means to live a good life. This is one of the longest newsletters I've ever read, but what makes it still work well is how high quality and well packaged the content is.
Bonus: Check out the delightful microcopy in the top right-hand corner. You'd hope that an email marketing testing company would have great emails While the content of the emails is certainly interesting, I'm especially digging the design. The blocks of color help break up the newsletter into sections that are easy to differentiate. I also like that the text calls-to-action at the end of each post's description don't just say something generic, like "Read this post.
There are a lot of creative things you can do with images in your emails, from designing your own custom graphics to creating animated GIFs.
General Assembly, an organization that helps expand professionals' skill sets, likes to employ tactics like these in their newsletter. From their attractive and minimal layout to their concise copy and helpful information, this is a great example of a newsletter that gives subscribers quick information in an easily scannable format. Shortly thereafter, Simmons formed Bill Simmon Media Group and recruited a whole bunch of former Grantland staffers to launch a brand new newsletter in March called The Ringer.
Although The Ringer is written and run by many former Grantland employees it's a different project than Grantland was.
Where Grantland focused on sports and pop culture, The Ringer branches out into other areas like tech and politics. Jon Favreau, a former speechwriter for President Barack Obama, is among the contributors. I like how focused they are on experimentation: "We want to have fun, take chances, analyze, theorize, obsess, and try not to take ourselves too seriously," said Editor-in-Chief Sean Fennessey.
Another differentiator? The Ringer's website was developed in partnership with publishing platform Medium -- which means the newsletter reflects that clean, minimal design. Many marketers don't frequent Hacker News, but they should still check out this hand-picked curation of the social network's top stories of the day.
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